What it does
Kill, keep or graduate proposals for every running test ad on explicit cost-per-result thresholds, and a five-axis winner and loser scorecard before the next brief. Nothing is executed until it is approved.
Who uses it
What you need
Tools and access: Meta Marketing API · Google Sheets access
You bring:
- the client config with the target cost per result and the result action type
- Meta API access
- the tracker sheet
How it works5
The steps, in order. The method itself is served whole through the connector, current on every use.
- 1
Read the tracker for running ads
- 2
Pull lifetime insights per ad from Meta
- 3
Apply the thresholds
- 4
Post the proposal for approval
- 5
Execute the approved changes and freeze the rows
What it doesn't do
- Executing kills or graduations on its own
- Cost per result from account-level insights
When your AI reaches for it
Two-mode performance analysis for ad campaigns. Operational mode reviews currently-running test ads against the testing doctrine: spend over target with 0 results = turn-off proposal; cost-per-result from target up to 1.5× target = keep, do not graduate; below target = graduate proposal; a graduated ad is then watched on a trailing 14-day window and killed if it drifts above target. Strategic mode reads the tracker lifetime and produces a 5-axis winner/loser scorecard. Use for daily or weekly reviews, kill/graduate decisions, tracker freezes, or before drafting a new creative brief.